Social Media Audit: A Must-Do and Must-Have In Your Brand's Social Media Strategy
Updated: May 16, 2019
How do you know if your Social Media activities are working?
Just like a business audits their financials with the purpose of accessing and reducing risks, increasing their value and making sure they are in compliance to specific regulations, the same can be done for your Social Media Platforms.
What if I told you that you are only leveraging or using 25% of the power and opportunities Social Media presents to your brand and business?
Stick with me and I will tell you but first let's define what Social Media Audit is.
What is a Social Media Audit?
A social media audit is a thorough study and look at the data, insights and analytics from all your online business pages/accounts, the engagements and conversations about your brand and your competitors.
So why is this so important?
Performing a social media audit on all your business accounts will help you in the following 4 areas of your business.
1. Goals and Objectives
Findings from your audit will guide you to develop and modify a social media plan that is in line with your business plan.
2. Content Creation
You will also figure out the right mix of contents to put out on your respective social media platforms that will be of interest to your audience.
3. Insights into your Target Audience, their Behaviours and Interests
You will get helpful insights into how your customer or audience feels and thinks about your brand.
4. Latest Trends
Discover latest trends and practices that are working and which ones are not and use it to create your social media campaigns or ads.
5. Clear communication across Teams and Stakeholders
Provide stakeholders in the business and teams and idea into what's working or not so you can manage and prove cost allocated to Social Media and revenue gotten from it.
Now that you know what a Social Media Audit is and why it is a necessary step in your social media strategy, are you convinced yet?
In my next article, I will take us through step by step actions to perform a social media audit by yourself.
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