• Moses E. Ohovi

The Relevance of Social Media Marketing

Social Media has become one of the best Return On Investment Strategies available in our current age and time with people sharing information about themselves through their social media activities – through their tweets, photos and posts – which offers valuable insights about consumers and their preferences. Based on the Global Digital Report 2018; The number of social media users worldwide is 3.196 billion (9 out of 10 of these users access their chosen social medium platforms via mobile devises). Thus due to its sheer size, social media can provide a huge amount of outreach and exposure for various brands and businesses to connect with their target audience. There has been a paradigm shift in marketing in our generation. As such, by focusing on building consumer experiences and making connections with consumers through digital means, brands and businesses can have a fairly good chance at attaining a competitive advantage over their fellow colleagues in the “Analogue” Era!



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